DuckDuckGo CEO Daniel Weinberg claims that this approach, which will leverage the rendering engines built into Windows and MacOS, will allow the company to deliver a faster browsing experience without the myriad of telemetry processes built into conventional browsers. Instead, the search engine makes money by delivering advertisements based on keywords used in a specific search without tracking the user behind the query.ĭuckDuckGo is set to capitalize on its strong 2021 showing by launching a new privacy-focused desktop web browser that promises “no complicated settings, no misleading warnings, no ‘levels’ of privacy protection – just robust privacy protection that works by default, across search, browsing, email, and more.” This new offering will be built from the ground up rather than being built upon Google’s popular Chromium browser base.

Unlike other search engines, which sell targeted advertisements based on individual user profiles, DuckDuckGo does not track individual consumers. 2021 was a rough year for many businesses, but there was at least one winner: in a recent blog post, privacy-focused search engine DuckDuckGo reported a record growth of over 46 percent and now claims to serve more than 27 million Americans.

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